Sun Life

April 2024 - December 2024 (Phase 1)
January 2025 - April 2025 (Phase 2)

Key Considerations
1. The primary challenge was coordinating with stakeholders across regions and languages to ensure each page met global brand standards while addressing localized user needs.
2. ensuring that each page, across multiple regions and languages—was implemented consistently while balancing global brand standards with localized user needs.
3. Maintaining speed to market through efficient CMS publishing and cross-team alignment
4. Content and layouts needed to remain accessible, compliant with WCAG standards,

Design System Implementation: Applied the global Sun Life design system within the CMS, ensuring consistency in typography, color, spacing, and component usage.

Stakeholder Collaboration: Partnered with UX designers, product owners, and compliance/legal teams to validate that each page met usability, regulatory, and business goals.

Content Publishing Workflow: Managed end-to-end publishing for a wide range of page types (product pages, client services, educational hubs, portals, and legal disclosures).

UX Alignment: Ensured adherence to UX guidelines provided by regional UX teams, while raising feedback on edge cases where guidelines needed refinement.

Accessibility & Localization: Conducted checks for accessibility standards (WCAG) and adapted layouts for multilingual audiences across different regions.

Feedback & Iteration: Collaborated with QA and UX teams to test pages pre-launch, addressing spacing, readability, and navigation issues before going live.

• Regional websites for various countries (Canada, the U.S., Asia, etc.)
• Product pages (insurance, investment products, etc.)
• Client service pages
• Blog or news sections
• Policy details
• Educational resources
• Customer portals
• Legal and privacy information

All publishing includes the subpages linked to the main page

Each website had their own guidelines in terms of spacing colours and assets used. The UX team would provide these for us and the publishers would make them go live.

• Published hundreds of pages across multiple markets, boosting customer satisfaction
• Strengthened brand cohesion while enabling regional flexibility for localized user journeys.
• Helped Sun Life maintain accessibility compliance across markets, supporting usability for diverse audiences.
• Streamlined publishing workflows by proactively communicating with stakeholders, reducing turnaround time on approvals and launches.

This project highlighted the importance of bridging UX design, content management, and stakeholder alignment at scale. By acting as the link between UX strategy and live digital execution, the publishing process ensured a consistent, accessible, and user-friendly experience across Sun Life’s global presence.

By following detailed UX guidelines provided by the UX team, the publishing process upheld the integrity of design, color schemes, spacing, and asset usage for each regional site. The publishing workflow, which included managing multiple subpages for each section, played a pivotal role in maintaining the seamless user experience that Sun Life is known for.

The comprehensive structure of the websites, with diverse page types such as product information, educational resources, and customer portals, demonstrates the scale and complexity of Sun Life's digital presence. The ongoing management and optimization of these digital assets is key to meeting both the needs of their customers and the business’s goals of engagement, accessibility, and brand consistency.